Top 5 Learnings From Growth Hacking in 2018
Growth Hacking by name looks fresh & quite exciting but it has been around from the times of Hotmail where Sabeer Bhatia who added a line below the email stating –And with quite a few other brands like PayPal, Dropbox, WhatsApp, GooglePay and many others.
- – they are just an
helping hand. If you are expecting an agency to do magic and turn things around
it won’t happen without you spending time on grooming them.
- need to happen with
consistency and commitment. Make sure you pull in the key stakeholders as and
when needed; VP - Product, Engineering & sometimes the CEO.
without that you are just doing Product Marketing. If you don’t do 1 Experiment
a Week & eventually move to doing 1 a day you aren’t doing enough.
Here are 3 amazing experiments which did wonders for us: (Both conceptualised and went live within a couple of days)
- and making all of them a part of the growth process is a must & that is what will show you real results. All teams would mean right from a Development, Sales, Product, Tech support, CSM to your Finance & HR Team.
- – if you have the right market fit and have a unique offering which directly impacts KPI’s of a persona - in our case for Marketers & Product Managers; the product itself will hack its growth.
To find the right fit and offer something unique, especially for someone like us which is an Online & Enterprise SAAS it was important that we keep our eyes on the ever changing needs of Marketers & Product Managers.